SEO Strategist

Key Responsibilities

• Develop and implement an SEO strategy to improve website performance and search rankings.
• Conduct keyword research to guide blog and content creation.
• Manage website product pages and categories, ensuring they are optimized for search engines.
• Implement relevant People Also Asked (PAA) questions and Product Schema markup to improve SEO.
• Enhance Google credibility through E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals.
• Perform competitor analysis and identify opportunities to fill gaps in SEO strategy.
• Provide regular performance reports using Google platforms such as GA4 and Google Search Console.
• Track user journeys and suggest improvements for conversion rate optimization (CRO).
• Suggest backlink opportunities and manage internal links to strengthen SEO.
• Monitor changes in SEO practices and algorithm updates to maintain high search rankings.
• Work closely with writers, designers, and the marketing team to ensure SEO goals are met.

Skills and Expertise

• Strong reporting skills, especially using GA4, with an analytical mindset.
• Collaborative team player who adds value to marketing efforts.
• Self-starter with a results-driven approach.
• Excellent organizational skills and the ability to think ahead.
• At least 3 years of SEO experience (agency or in-house).
• HTML programming knowledge and e-commerce experience are a plus.
• Full, clean driving license with access to a car.

Job Facilities/Benefits

• Company pension plan
• 25 days of annual holiday (excluding bank holidays)
• Modern office with great working conditions
• Friendly and supportive colleagues