Key Responsibilities

• Building the reputation of care homes to ensure success.
• Supporting teams across care homes to grow occupancy, focusing on private occupancy.
• Boosting the reputation for quality care within local communities.
• Showcasing the best qualities of care homes to prospective residents and families.
• Strengthening the home’s web presence.
• Improving the enquiry management process.
• Liaising with General Managers (GMs) for rapid response to pre-admission assessments.
• Developing strong sales and marketing teams in homes.
• Tapping into knowledge about local community groups.
• Overseeing homes in putting together a programme of events and activities targeted at community groups.
• Carrying out customer satisfaction research to pinpoint areas for improvement in the conversion process and providing feedback to leadership.
• Providing weekly updates on live enquiries and community engagement.
• Connecting with residents needing quality care and support.

Skills and Expertise

• Impressive track record in sales and marketing.
• Managing enquiries and general networking.
• Experience in the delivery of multi-site marketing activities.
• Delivering against targets (desirable, but not essential).
• Experience in the care and health industry (desirable, but not essential).
• Self-motivated and creative mindset.
• Ability to work as part of a multi-functional team.
• Empathetic towards customers facing emotional and challenging journeys.
• Excellent communication and interpersonal skills.
• Willingness to travel and full driving licence.

Job Facilities/Benefits

• Competitive salary
• Car allowance
• Mobile phone
• Laptop
• Free training and development
• Opportunity to grow career in a large, warm, and supportive organisation