NatWest Group
Customer Engagement Marketing Manager
Key Responsibilities
- Developing and delivering marketing strategies and briefs supporting business priorities.
- Contributing to overall marketing team planning and building relationships with key stakeholders.
- Delivering against marketing campaign briefs throughout all stages.
- Delivering end-to-end engagement strategy and data-based cross-channel customer communications.
- Distributing and approving all marketing campaigns.
- Managing and tracking marketing campaign budgets, ensuring targets are met and spend is accurately monitored.
- Leveraging strategic partnerships for activity such as brief development, marketing planning, and delivery management, reflecting best practices.
Skills and Expertise
- Successful background in marketing with experience in delivering end-to-end engagement strategies and cross-channel customer communications.
- Strong ability to use data and insight to identify customer needs, build target audiences, generate a messaging matrix, and track, report, and optimize campaigns.
- Fresh thinking and creativity, paired with knowledge of marketing strategies, models, and practices.
- Experience working with creative agencies.
- Experience working with Data & Analytics and Martech teams.
- Budget management experience.
- Excellent attention to detail.
- Strong communication and presentation skills.
- Networking and influencing skills with the ability to manage multiple stakeholders.
Job Facilities/Benefits
- Hybrid role with a balanced approach of working from home and office (2 days per week).
- Opportunity to use and improve creativity and communication skills.
- Collaborative and influential team environment with fast-paced work and excellent visibility for contributions.