Mediscan Diagnostic Services Ltd
Key Responsibilities
- Prepare and implement Sales and Marketing strategy for Ultrasound products
- Make calls to GP surgeries and get appointments for marketing presentations
- Produce promotional text used in exhibitions, brochures, press releases, company website and social media to increase Mediscan awareness in the target market
- Arrange Marketing seminars, dinners, and install booths to promote Mediscan
- Keep a log of all calls, visits, and responses in the Marketing database to develop trends for management presentation
- Regularly analyse and pool GP and Patient survey results, to be presented to management
- Perform SWOT analysis to analyse competitors and create a Mediscan niche in the marketplace
Skills and Expertise
- Sales and Marketing Strategy Development
- Marketing Communication (Written and Presentation)
- Relationship Building (GP Surgeries)
- Marketing Campaign Management
- Data Analysis (GP/Patient Surveys)
- Competitive Analysis (SWOT Analysis)