Digital Marketing Executive London

Digital Marketing Executive London

Key Responsibilities

• Support the planning, execution, and analysis of digital recruitment campaigns, working closely with recruitment teams and media agencies.
• Organise and optimise online presence on external sites and platforms, ensuring effective media-buying within budget.
• Monitor and report on conversion tracking through digital channels, demonstrating ROI and providing insights for future campaigns.
• Support the administration of the e-store, ensuring optimal e-commerce performance.
• Advise colleagues on the latest digital marketing developments and best practices.
• Coordinate and deliver digital marketing campaigns in collaboration with recruitment teams and media-buying agency.
• Construct and deliver advertising campaigns during key recruitment periods.
• Participate in bi-weekly status calls with the media-buying agency to ensure campaign delivery.
• Ensure accurate tracking and reporting of campaign landing pages.
• Independently manage low-value PPC and social media activities.
• Optimise presence on external sites and platforms.
• Arrange purchase of effective profile site packages within budget.
• Update profiles and courses to drive website traffic.
• Ensure content aligns with brand guidelines.
• Track and measure campaign activities to demonstrate ROI.
• Manage Business Profiles.
• Monitor digital channels for brand adherence and take corrective action.
• Evaluate marketing activity effectiveness and develop reports for stakeholders.
• Implement and use digital marketing tools like Google Analytics and Google Tag Manager.
• Provide first-line support for the online store and add new users.
• Offer advice and guidance on digital marketing to colleagues.

Skills and Expertise

• A Level or equivalent, or equivalent experience.
• Digital Marketing Qualification.
• Knowledge of the latest digital marketing trends.
• Experience in a marketing or communications environment, using digital technologies.
• Proven ability to plan, run, and evaluate digital marketing campaigns.
• Strong skills in web and social media analytics tools.
• Excellent English skills, with experience in copywriting, editing, and proofreading.
• Creative and proactive in suggesting and developing new ideas.
• Strong numerical and data skills, with the ability to manage budgets.
• Excellent organisation and time management skills.
• Effective interpersonal and customer service skills.
• Ability to work independently and as part of a team.