Key Responsibilities

Leading the development of customer marketing and communications activity to support marketing strategy.
Developing and delivering marketing strategies and briefs that support business priorities.
Contributing to overall marketing team planning.
Building strong relationships with key stakeholders across marketing and wider teams.
Delivering against campaign briefs at all stages.
Delivering end-to-end engagement strategy and data-based cross-channel customer communications.
Distributing and signing off all campaigns.
Managing and tracking marketing campaign budgets, ensuring targets are met and spend is accurately tracked.
Leveraging strategic partnerships to ensure activity reflects leading thinking and best practices in brief development, marketing planning, and delivery management.

Skills and Expertise

Successful background in marketing with experience in delivering end-to-end engagement strategy and cross-channel customer communications.
Strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a messaging matrix, track, report, and optimize.
Fresh thinking and creativity paired with knowledge of marketing strategies, models, and practices.
Experience working with creative agencies.
Experience working with Data & Analytics and Martech teams.
Budget management experience.
Excellent attention to detail.
Strong communication and presentation skills.
Networking and influencing skills with the ability to manage multiple stakeholders.