Customer Engagement Marketing Manager Edinburgh

NatWest Group

Customer Engagement Marketing Manager

  • This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
  • Youll be leading the development of customer marketing and communications and activity to support our Marketing strategy
  • Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
  • This is a hybrid role, which means you can enjoy a balanced approach of working from home for part of the week and come into the office two days per week

Key Responsibilities

  • Delivering against the brief, at all stages of the campaign
  • Delivering the end-to-end engagement strategy and data based cross-channel customer communications
  • Distributing and signing off all campaigns
  • Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
  • Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

Skills and Expertise

Were looking for someone with a successful background in marketing with experience of delivering the end-to-end engagement strategy and cross-channel customer communications. You’ll be able to evidence strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a messaging matrix, tracking, reporting and optimisation. Youll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

  • Experience of working with creative agencies
  • Experience working with Data & Analytics and Martech teams
  • Budget Management experience
  • Excellent attention to detail
  • Good communication and presentation skills
  • Networking and influencing skills with the ability to manage multiple stakeholders

To apply for this job please visit jobs.natwestgroup.com.

Posting date:
08 January 2025
Hours:
Full time
Closing date:
07 February 2025
Location:
Edinburgh, EH12 1HQ
Company:
NatWest Group
Job type:
Permanent
Job reference:
R-00248191-OTHLOC-GBR-5FEDI034